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A complex marketing solution to a problem that never really existed?

BigBen Interactive – who are from France and not London, where the famous clock resides – do very much like their official sporting tie-in games. Not content with the upcoming Rugby World Cup 2015 game and it’s yearly counterpart Rugby 2015, and the somewhat bug-addled MotoGP 2015, they’ll be hitting us with the 2015 iteration of the official FIA World Rally Championship game, WRC 2015 WRC 5.

There’s no firm release date yet for WRC 5, which is expected sometime in Autumn 2015 for Xbox One, Xbox 360, PS4, PS3, PS Vita and PC. Now WRC 5’s upcoming pack-art has just been revealed today, and it varies depending on where you live.

Here’s the list of cars, teams and drivers, cross-referenced by market location, and their respective pack shots:

  • United Kingdom, Scandinavia, and East Europe (Except Poland): Kris Meeke – Citroën DS 3 WRC – Citroën Total Abu Dhabi WRT.
    WRC 5 - Kris Meeke - Citroën DS 3 WRC - Citroën Total Abu Dhabi WRT
  • France and Benelux: Thierry Neuville – Hyundai i20 WRC – Hyundai Motorsport.WRC 5 - Thierry Neuville – Hyundai i20 WRC - Hyundai Motorsport.
  • Australia and New Zealand: Hayden Paddon – Hyundai i20 WRC – Hyundai Motorsport – Hyundai Mobis World Rally Team.WRC 5 - Hayden Paddon - Hyundai i20 WRC - Hyundai Motorsport - Hyundai Mobis World Rally Team
  • Spain, Italy, South Africa and Poland: Robert Kubica – Ford Fiesta RS WRC – RK World Rally Team.WRC 5 - Robert Kubica – Ford Fiesta RS WRC - RK World Rally Team
  • Germany, Switzerland and Austria: Sébastien Ogier – Volkswagen Polo R WRC – Volkswagen Motorsport.WRC 5 - Sébastien Ogier – Volkswagen Polo R WRC - Volkswagen Motorsport

It really does seem like the marketing team for WRC 5 have over-engineered a solution to a problem that doesn’t exist. It’s keeping someone in a job, I suppose.

Funnily enough, there’s no North America cover for WRC 5. Perhaps that’s because (other than insane rally star Ken Block) American motorsport hasn’t realised that it’s more exciting when you also feature right-hand cornering. NASCAR! WOO!


Pre-order WRC 5 from Amazon now.

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