Pokémon Go and Big Heritage partner to promote historical locations in the UK city of Chester.
Niantic Labs, The Pokémon Company International, and UK heritage organisation, Big Heritage, have joined forces for an event aimed at encouraging community engagement and education in the city of Chester.
Over the weekend of 22 – 23 of July, various events will be staged across Chester that will feature in-game and real-world surprises for players of mobile phenomenon, Pokémon Go.
Many of Chester’s historical sites will become PokéStops, and Big Heritage will be working with schools across the Cheshire and Merseyside regions to encourage young players to learn more about the area by playing Pokémon Go together. Locations will include Chester Castle, and Chester Cathedral.
Speaking about the partnership, Niantic CEO and founder, John Hanke said:
“I am incredibly excited about this partnership linking local history and Pokémon Go. We love the idea of using mobile games as a motivation for families to play outside together and perhaps to learn something interesting while they are at it!”
Big Heritage founder, Dean Paton, added:
“We are so excited about working with Niantic Labs, who are true innovators in their field, and as passionate as we are about getting people exploring and learning about the world around them. It’s a genuine coup for Chester to be the ‘test bed’ for some amazing new ideas, and we hope we can use the game based on the iconic and beloved Pokemon brand as a tool for helping more people get excited about the past.”
If you live in the area, and want to join in the fun, head over to the Pokémon Go Chester Facebook page to find out more.
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