Rory McIlroy PGA Tour launch coincides with The Open; shame the man himself is likely to miss the tournament through injury.
Sensible golf simulators usually carry some sort of weighty endorsement, either from the PGA Tour itself and/or whichever pro is at the top of the tree at the time – from Lee Trevino and Jack Nicklaus in the eighties, to Tiger Woods in the modern era – lending their name to the sales pitch.
And that was how the world of golfing video games continued, until Tiger Woods’ dramatic fall from grace. Following a series of high-profile extra-marital affairs and more importantly, a gargantuan drop in form, he was unceremoniously dumped by EA Sports from the PGA Tour franchise.
The EA Sports PGA Tour franchise was temporarily without a figurehead, and after what can only be presumed to be some serious contract negotiations and some very large sums of money, Northern Ireland’s Rory McIlroy was announced as the new face of EA’s long-running series, re-branded to Rory McIlroy PGA Tour.
Prior to the release of Rory McIlroy PGA Tour he has been flying high over the past couple of years, spending a good deal of time at world no. 1 and bringing home three of the four major championships – with only the green jacket of the Masters still evading him – he would have been looking forward to mounting a challenge at the Open Championship at the home of golf, St. Andrews.
Then he suffered a major ankle injury, and is sadly looking doubtful to tee off next week.
Will McIlroy’s absence from the flagship tournament – with the game’s release quite obviously deliberately timed alongside the tournament for maximum impact – impact sales of Rory McIlroy PGA Tour, or will the premier sensible golf sim continue to sell like hotcakes? We’ll find out on July 14.