EA E3 2015 briefing

EA announce 2015 E3 schedule

EA's 2015 E3 schedule includes Mirrors Edge Catalyst, Star Wars: Battlefront, Need for Speed, and a load of sports.
Xbox One

How did they get away with that?

As we have seen with the announcement of the Nintendo 2DS, there are no limits to the lengths that some companies will go to in order to tap into a new market.