Finding the time to play games is precious enough. Even in the quiet months of the release calendar there is always a backlog to tackle, a game from the past begging for attention. Due to the amount of titles\u00a0vying for my attention I tend to have a clear plan of what I intend to play. A plan shaped around the time I have available. So when a game like\u00a0Everybody\u2019s Golf\u00a0turns up on PlayStation Plus and captures my attention for 20 hours, it ruins everything. But it does demonstrate the value and impact the service is having. When Sony launched the PlayStation Plus initiative in 2010\u00a0there was a collective shrug. Discounts on themes and downloadable titles were fine but, taking the subscription fee into account, it was hardly a mouth-watering offer. The prospect of\u00a0Full Game Trials was also interesting,\u00a0but\u00a0new releases were sporadic\u00a0and it appears that this aspect is pretty much\u00a0dead. And then there were the free games. Again, when the service launched, titles such as\u00a0Shatter\u00a0and\u00a0Critter Crunch\u00a0were viewed as nice to have, but hardly essential. But gradually PlayStation Plus evolved and we are now at the point where it has redefined our expectations\u00a0of a premium console subscription service. When the PlayStation 3 arrived\u00a0in 2006 much was made of its free online services. In comparison to Microsoft\u2019s Xbox Live it was a somewhat anaemic offering, but it did offer the essentials of online multiplayer and a rudimentary friend system at zero cost. In the years that followed Sony played catch-up by introducing trophies and so on, but for many players the Xbox 360 was the default device for online console multiplayer gaming. Sony\u2019s approach seemed more focused on community projects, such as\u00a0Life with PlayStation\u00a0and\u00a0PlayStation Home. During the course of the last generation the two services became more aligned. And once the likes of Netflix began to roll out\u00a0console based streaming services it was Sony\u2019s lack of pay wall that began to shift expectations of what a premium subscription\u00a0should offer. It was against this backdrop that Sony announced PlayStation Plus. It seems evident now that it was designed with the long-term in mind, laying the ground work for the new generation with the last. Introducing a paid subscription\u00a0alongside the PlayStation 4 may have been too much of a change, but by having the time to define and shape the service Sony has avoided a huge outcry. It also became\u00a0much easier to accept online multiplayer becoming part of a paid service because, you know, you get a bunch of free stuff too. And not only free stuff, but good free stuff. Sony deserves credit for ensuring that there have been\u00a0notably few bad games included\u00a0as part of the Instant Game Collection.\u00a0In fact, the opposite is true. Titles such as\u00a0Guacamelee,\u00a0Borderlands 2,\u00a0Pro Evolution Soccer 2014,\u00a0Uncharted,\u00a0Puppeteer\u00a0and, yes,\u00a0Everybody\u2019s Golf\u00a0have all wormed their way into my time. Add in the excellent of selection of indie gems and it becomes harder and harder with each passing month to contemplate ever cancelling my subscription. And by ensuring that each platform is represented I have also received games for my PlayStation 4. These titles have helped ease the post launch slumber that many consoles endure, and it's\u00a0certainly helped ease my early adopter buyer\u2019s remorse. Meanwhile, we have seen Microsoft flounder. With Kinect finally being thrown on the fire,\u00a0the\u00a0slow and painful reversal of the Xbox One's philosophy and direction is complete. The PlayStation 4 and Xbox One are now very similar systems, and that makes PlayStation Plus a significant\u00a0point of differentiation.\u00a0It was therefore no surprise hear the news that the Games with Gold\u00a0service is now coming to Xbox One. Subscribers will be able to download one free game a month, and that game will be available to play while you continue to be a\u00a0Gold Member. That\u2019s lovely, but Microsoft still has some\u00a0way to go if it intends to truly\u00a0compete with\u00a0Sony's offering. Sony have set the standard for all others. They have recognised, more than any other console company, that you can\u2019t base everything on a box of tricks. For me, PlayStation Plus is Sony\u2019s killer app. It\u2019s well priced, delivers great value and has exposed me to wonderful games that I would never have bought. And without it, I would never have known how to use a 7 Iron when I'm stuck in the rough. From a developers perspective there are also benefits. They may not make a huge amount of money by being part of Plus but it can certainly help build long term awareness of their games through positive word of mouth. And on that note, the campaign for Puppeteer 2 starts here.