Ubisoft wants you to play Assassin’s Creed forever (and ever, and ever, and ever, and…) in its latest live service game, codenamed Assassin’s Creed Infinity.
Live service titles are the hottest thing in gaming at the moment. (At least, in business model and revenue terms. The fans don’t always love them, but that’s another story.)
With franchises like Fortnite, Call of Duty: Warzone, Destiny, and Apex Legends raking it in with a constant flow of content, it really comes as no surprise when the latest take on the model arrives. Something that has turned heads, and not for the best of reasons, is the newly-announced Assassin’s Creed Infinity – the franchise’s first foray into live service.
You’d be right in being a little confused, as for the past 14 years Assassin’s Creed has remained as a primarily single-player franchise. However, the latest announcement, first brought to light by a Bloomberg report, revealed that Ubisoft is currently in the early stages of development for a new installment that will allegedly feature “multiple settings with room to expand to others”. The report claimed that the shift to a live service model had been influenced by the success of Fortnite and GTA Online.
Ubisoft then released a statement of its own, acknowledging the existence of Assassin’s Creed Infinity, a project that will “guide, grow, evolve, and define the overall future of Assassin’s Creed,” apparently. Ubisoft also announced that both Ubisoft Montreal and Quebec will work on the title, as it dons a more collaborative approach to development.
This bold move for the franchise may induce an eye-roll or two, particularly after the relative flop of its latest live service title, Ghost Recon Wildlands. But remember: Ubisoft previously stated its intentions to shift attention to “high-end free-to-play” games. While surprising considering the nature of the Assassin’s Creed franchise, with games like The Division and Rainbow Six Siege under Ubisoft’s belt, not to mention the profit potential in the mode, this move was an eventuality.
Assassin’s Creed Infinity is still some way away, as it remains in the early stages of development. However, transitioning a single-player experience to a constantly evolving service will be both of the dullest and most interesting attempts at the model in years.
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