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Gotta drink up! Here’s the official Sonic energy drink

G Fuel and Sega team up to launch the official Sonic the Hedgehog energy drink. Sounds peachy. Also sounds gross.

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Sonic the Hedgehog energy drink
G Fuel

G Fuel and Sega team up to launch the official Sonic the Hedgehog energy drink. Sounds peachy. Also sounds gross.

The Sega and G Fuel crossover flavour is called, rather disgustingly, Sonic’s Peach Rings. It’s available to purchase in the US from August 12, 2020.

According to the spirited press release, the brew is “inspired by iconic elements from across the Sonic the Hedgehog universe” and is “bursting with peach gummy flavour.”

The drink will give gamers who are easily parted with their money “the extreme energy and focus that they need to catapult past perilous platforms, defeat Dr. Eggman, and save the world.”

We were worried that the cancellation of E3 would mean no new energy drinks for gaming enthusiasts to enjoy this year. Sonic to rescue yet again, we suppose. We’ll leave our cynicism at the door for a moment and hand over to Sega’s Michael Cisneros, who says:

“Sonic the Hedgehog has always been a character that embodies perseverance and endurance, which are qualities that are central to G Fuel’s product. We can’s wait for Sonic fans to enjoy it!”

G Fuel Founder and CEO, Cliff Morgan, adds:

“When I think about some of the classic icons in gaming, nothing comes to mind faster than Sonic the Hedgehog. That’s why we’re thrilled to team up with Sega and introduce our fans to the winning combination of the world’s fastest hedgehog and the world’s best energy drink for gamers.”

Sonic’s Peach Rings is available in ready-to-drink cans and as a powdered mix. Limited edition collector’s packs are also available WHILE STOCKS LAST! Visit the G Fuel website to browse the complete range. And then take a long look in the mirror.


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Thumbsticks editor and connoisseur of Belgian buns. Currently playing: Paper Mario: The Origami King, Animal Crossing: New Horizons, and Pikmin 3 Deluxe.