Connect with us
Advertisement

News

Krispy Kreme developing Nexus Level Doughnut in partnership with Xbox

This Krispy Kreme / Xbox mashup doughnut looks delicious, sure, but why is it called the “Nexus Level” doughnut?

Published

on

Krispy Kreme Xbox Nexus Level doughnut
Krispy Kreme / Xbox / Thumbsticks

This Krispy Kreme / Xbox mashup doughnut looks delicious, sure, but why is it called the “Nexus Level” doughnut?

Look. We know what you’re going to say. This is just marketing fluff, not really news. And that’s true. It is a fair point.

But have you seen how delicious the marketing fluff looks? Out of the hundreds, sometimes thousands of press releases we receive on a daily basis, it’s very rare that we want to eat one of them.

Advertisement

https://twitter.com/krispykremeUK/status/1420289168920485890?s=20

Full disclosure: Neither Xbox nor Krispy Kreme have sent us advanced review copies of the Xbox Nexus Level Doughnut, yet we’re still writing about it. Meanies.

So it’s not really news, but it does raise an interesting question: Why has Krispy Kreme called its lurid green, Xbox-themed doughnut the “Nexus Level” doughnut?

A bit like the argument over whether the ‘X’ button on the PlayStation controller is an “ex” or a “cross” sound – Sony’s official stance is that it’s a “cross” – you probably didn’t realise that the big glowing green button in the middle of your Xbox controller is officially the “Nexus Button”.

No, it’s not the Home Button or the Xbox Button. (Even though those two make far more sense.)

It has, and always will be, the Nexus Button. But when something actually refers to it as the “Nexus Button” and it leaves people more confused? For something that has been that way for 20 years? Perhaps you didn’t get your message across, Xbox.

Still, you learn something new every day, and today, the surprising teacher is the Krispy Kreme doughnut company.

Advertisement

Follow Thumbsticks on Facebook and Twitter for the most important video game news stories.

Enjoyed this article?

We hope you found it useful, or informative, or thought provoking, or maybe even a little entertaining. Perhaps it was a guide that helped you through a tight spot, or we even saved you some money? Lovely stuff! If you'd like to say "thanks" you could always buy the team a cup of coffee.

Recommended for you

No, not that Tim Horton. That would be weird. I've never even been to Canada. And I'm pretty sure he's dead? This Tim Horton is a freelance writer and lover of indie games. Painfully shy, powerfully awkward, you won't find me on social media.

Advertisement

Latest from Thumbsticks

A Profound Waste of Time The Reprint Kickstarter A Profound Waste of Time The Reprint Kickstarter
News11 hours ago

A Profound Waste of Time: The Reprint smashes its Kickstarter target

Sumptuous video game magazine A Profound Waste of Time is back on sale for a limited time, with a Kickstarter...

New Nintendo Switch eShop releases New Nintendo Switch eShop releases
News15 hours ago

New Nintendo Switch releases: September 20-24, 2021

Skatebird, Toem, and Cruis’n Blast headline this week's list of Nintendo Switch eShop releases.

New Xbox One game releases New Xbox One game releases
News1 day ago

New Xbox releases: September 20-24, 2021

The much-anticipated Sable and Yakuza spin-off sequel Lost Judgement are among the week's new Xbox Series X|S and Xbox One...

WarioWare: Get It Together! WarioWare: Get It Together!
Reviews2 days ago

WarioWare: Get It Together! review

WarioWario: Let’s Get It Together! adds multiplayer and multiple characters to a fan favourite Nintendo franchise, but at what cost?

Thatcher's Techbase Thatcher's Techbase
News3 days ago

This Doom adventure lets you blast a reanimated Maggie Thatcher back to hell

In Doom-based adventure, Thatcher's Techbase, "Margaret Thatcher is back from Hell... and the lady's not for returning!"

Deltarune logo Deltarune logo
News4 days ago

Deltarune Chapter 2 release date revealed by Toby Fox

Deltarune Chapter 2 is almost upon us. We don't need to tell you to "please be excited" for this one.

Tux and Fanny video game Tux and Fanny video game
Features4 days ago

Surreal web cartoon Tux and Fanny makes for a sublime video game

In one day I went from not knowing a thing about Tux and Fanny to proclaiming it the best video...

Battlefield 2042 key art Battlefield 2042 key art
News4 days ago

Battlefield 2042 release date bumped to November

Electronic Arts has confirmed that the upcoming military shooter Battlefield 2042 will be released one month later than planned. EA says...

Advertisement