Connect with us
Advertisement

News

Krispy Kreme developing Nexus Level Doughnut in partnership with Xbox

This Krispy Kreme / Xbox mashup doughnut looks delicious, sure, but why is it called the “Nexus Level” doughnut?

Published

on

Krispy Kreme Xbox Nexus Level doughnut
Krispy Kreme / Xbox / Thumbsticks

This Krispy Kreme / Xbox mashup doughnut looks delicious, sure, but why is it called the “Nexus Level” doughnut?

Look. We know what you’re going to say. This is just marketing fluff, not really news. And that’s true. It is a fair point.

But have you seen how delicious the marketing fluff looks? Out of the hundreds, sometimes thousands of press releases we receive on a daily basis, it’s very rare that we want to eat one of them.

https://twitter.com/krispykremeUK/status/1420289168920485890?s=20

Full disclosure: Neither Xbox nor Krispy Kreme have sent us advanced review copies of the Xbox Nexus Level Doughnut, yet we’re still writing about it. Meanies.

Advertisement
Advertisement
Advertisement

So it’s not really news, but it does raise an interesting question: Why has Krispy Kreme called its lurid green, Xbox-themed doughnut the “Nexus Level” doughnut?

A bit like the argument over whether the ‘X’ button on the PlayStation controller is an “ex” or a “cross” sound – Sony’s official stance is that it’s a “cross” – you probably didn’t realise that the big glowing green button in the middle of your Xbox controller is officially the “Nexus Button”.

No, it’s not the Home Button or the Xbox Button. (Even though those two make far more sense.)

It has, and always will be, the Nexus Button. But when something actually refers to it as the “Nexus Button” and it leaves people more confused? For something that has been that way for 20 years? Perhaps you didn’t get your message across, Xbox.

Still, you learn something new every day, and today, the surprising teacher is the Krispy Kreme doughnut company.

Advertisement
Advertisement
Advertisement

Follow Thumbsticks on Facebook and Twitter for the most important video game news stories.

No, not that Tim Horton. That would be weird. I've never even been to Canada. And I'm pretty sure he's dead? This Tim Horton is a freelance writer and lover of indie games. Painfully shy, powerfully awkward, you won't find me on social media.

Advertisement

Latest from Thumbsticks

Please, Touch the Artwork Please, Touch the Artwork
News6 hours ago

This Mondrian-inspired puzzle game wants you to Please, Touch the Artwork

Please, Touch the Artwork, a Mondrian-inspired painting poking puzzle game from Studio Waterzooi, looks like an abstract treat.

Respawn new Star Wars games Respawn new Star Wars games
News9 hours ago

EA: Working on 3 new Star Wars games, Respawn is

A strategy game, a first-person shooter, and a sequel to Jedi: Fallen Order are in the works at Respawn Entertainment.

Apex Legends logo Apex Legends logo
News14 hours ago

Apex Legends anniversary giveaways announced

To celebrate the third anniversary of Apex Legends, Respawn Entertainment is giving away three characters next month.

Halo Infinite - Master Chief - Xbox Halo Infinite - Master Chief - Xbox
News1 day ago

Save up to 90% in five new Xbox digital game sales

This week's Xbox digital game discounts include Halo Infinite, Gears 5, and It Takes Two.

Nintendo Switch Online Nintendo Switch Online
Guides1 day ago

Which Switch games can you play online without a Nintendo Switch Online subscription?

Looking for some free fun on your Nintendo Switch, but don't want to subscribe to Nintendo Switch Online? We've got...

Star Wars: Knights of the Old Republic - Nintendo Switch Star Wars: Knights of the Old Republic - Nintendo Switch
News2 days ago

Star Wars: Knights of the Old Republic gets cool cheat modes on Switch

Star Wars: Knights Of The Old Republic on Nintendo Switch has received a much-needed patch and some fun cheat options.

New PlayStation Store releases - PS4 - PS5 New PlayStation Store releases - PS4 - PS5
News3 days ago

New PlayStation Store releases: January 24-28, 2022

Uncharted: Legacy of Thieves Collection headlines this week's lineup of new PlayStation Store releases.

New Nintendo Switch eShop releases New Nintendo Switch eShop releases
News4 days ago

New Nintendo Switch releases: January 24-29, 2022

Pokémon Legends Arceus and The Artful Escape are among this week’s new Nintendo Switch eShop releases.

Advertisement