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Bandai Namco wants more IPs to double its size

Bandai Namco VP Hervé Hoerdt, has spoken about the company’s plans for the future: wanting to double the size of the business with new IP.

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European VP of marketing and digital for Bandai Namco, Hervé Hoerdt, has spoken about the company’s plans for the future: wanting to double the size of the business with new IP.

In an interview with MCV, Hoerdt outlined the approach the company has had in the past, and how its recent run of titles informs its business model going forward:

“Our strategy in Europe isn’t new. We’ve been working on this for the last three years, but it’s only now starting to become visible. The first part of this was Little Nightmares, which we’ve been incredibly happy with, but it’s just the start.

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“We’re a Japanese-centric company and most of our content right now is coming from Japan. We know that, as great as this content is, we’ve been targeting the same audience for years, so we want to double the size of our business, and we’re going to do it through more platforms, more localisation and more IPs.”

Bandai Namco announced in August that they were partnering with Dontnod, the studio responsible for Life is Strange, on a new IP that has yet to be named. Along with titles like Get Even, and Little Nightmares, the company is looking to make a big push for a western audience.

Be sure to check out the full interview with Hoerdt, here.

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Josh is a freelance writer. You’ll find him banging on about the vertices between games and film and music and poetry and books, but don’t let that put you off. He likes games. He likes writing. He also gets the biscuits in.

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