In a wide-ranging interview, SIE Worldwide Studios Chairman Shawn Layden reveals why PlayStation is skipping E3 2019.
Following Sony’s surprising decision to pull out of E3 2019, Shawn Layden has revealed more about the move, and why the event needs to take a fan-oriented approach if it’s to stay relevant.
Speaking to CNET, Layden says that due to changing nature of retail, marketing, and the impact of the internet, E3 no longer serves its original purpose of connecting game publishers to retailers and journalists.
“Now we have an event in February called Destination PlayStation, where we bring all retailers and third-party partners to come hear the story for the year,” Layden says. “They’re making purchasing discussions in February. June, now, is just too late to have a Christmas holiday discussion with retailers.”
Sony’s focus on fewer games also means that the company is increasingly marching to the beat of its own drum, and Layden believes that E3 needs to adapt into an event more akin to Comic-Com.
“We are progressing the conversation about, how do we transform E3 to be more relevant? Can E3 transition more into a fan festival of gaming, where we don’t gather there to drop the new bomb? Can’t it just be a celebration of games and have panels where we bring game developers closer to fans?” he says.
Asked if the event needs to be more like Comic-Con, Layden answers by saying simply, “Yes, that’s probably the trajectory it needs to go to maintain relevance.”
The full interview is well worth reading, and also examines Sony’s approach to developing PlayStation exclusives, and the company’s position on the future of video game streaming.
How did we do?
We hope you found this article useful, or informative, or thought provoking, or maybe even a little entertaining. Perhaps it was a guide that helped you through a tricky bit, or we even saved you some money? Lovely stuff! If you'd like to say "thanks" you could always buy the team a cup of coffee.
Recommended for you
Latest from Thumbsticks
Art of Rally Xbox and Switch release date confirmed
Art of Rally – the sublime racing game from Funselektor – will be released on Nintendo Switch and Xbox next...
Last chance to save in the Xbox Ultimate Game Sale
This week's Xbox One and Xbox Series X|S digital sales features a new Deals with Gold lineup and the Ultimate...
Project Zero: Maiden of Black Water gets a fall release date
Koei Tecmo has confirmed that classic horror game Project Zero: Maiden of Black Water will be released on PC and...
New PlayStation Store releases for August 2-6, 2021
A bunch of DLC "headlines" this week's new PlayStation Store releases for the PS4 and PS5.
New Nintendo Switch releases for August 1-6, 2021
A Monster's Expedition, The Falconeer, and retro Picross headline this week's lineup of new Nintendo Switch eShop releases.
New Xbox releases for August 2-6, 2021
Apex Legends: Emergence is the big-ticket item on the list of new Xbox Series X|S and Xbox One releases this...
Marvel’s Avengers is now free on PS4, PS5, PC, and Stadia
Square Enix opens up Marvel's Avengers to PlayStation, Steam, and Stadia players for the next three days.
Ori: The Collection bundles both games on one Nintendo Switch cartridge
Iam8bit, the specialist publisher of collector's editions, is bringing Ori: The Collection to Nintendo Switch later this year.