Connect with us
Advertisement

News

EA study: ‘Majority of players say it’s important to them that games are inclusive’

In a post on Medium, EA’s Jenny Shi reveals results of a survey on inclusivity in gaming.

Published

on

EA survey representation inclusion

In a post on Medium, EA’s Jenny Shi reveals results of a survey on inclusivity in gaming.

EA’s Global Analytics and Insights team commissioned a survey in May 2018. In it, they asked over 2,000 individuals their opinions on a range of topics, from inclusivity and representation to online play and toxicity.

Specifically, that was 2,252 individuals, ranging from 13–54 years old. Participants own and play games on console/PC, and are decision makers in entertainment purchases. (That means they choose what they buy and play themselves; it doesn’t mean they’re decision makers in the industry.)

Advertisement

In their Medium post, Jenny Shi reveals the study’s findings, including that the majority of respondents, 56%, believe it is “important” for developers and studios to make their games more diverse. Contrast that with just 13% who feel inclusivity is “not important”, and with 31% who are “neutral” to it, that puts the dissenting voices in a tiny minority where inclusion is concerned.

“Inclusion” in the context of the study, for reference, means:

  • Being able to customize your character to have a wide range of skin colours and body sizes
  • Stories or plots with culturally diverse characters
  • Healthy and friendly in-game chat experiences
  • Offering features that allow those with special needs to play

Meanwhile, 45% of respondents said they would be more likely to play games with inclusive content, versus just 7% who said it would actively put them off and make them less likely to play. With 48% who consider themselves neutral on the topic, that once again puts the dissenting voices in the minority.

On a broader level, over 50% of respondents find that representation – of gender, ethnic, and cultural diversity – has improved across the board.

On the community front, toxicity was a key concern, with 61% of respondents placing it second only to game quality (67%) in their list of concerns. “Unfriendly player community” was the third biggest concern to actively put someone off playing a game, after the game being too difficult, and it being tough to join late and get caught up to earlier-adopters.

Advertisement

And for the sake of completeness, we’ll quote Jenny Shi directly for the key takeaways from this survey:

  • “Inclusion is a pressing concern for many players, and backlash comes from a minority
  • Representation is getting better in the industry, but needs to be authentic
  • Fixing disruptive behaviour and toxicity is more important than ever
  • Despite having interest in playing games socially, female players face more barriers to playing online multiplayer. Managing disruptive player behaviour can help knock down those barriers.”

With a summary statement that “inclusion is a pressing concern for many players, and backlash comes from a minority” which we couldn’t agree with more.

Source: Medium (via PC Gamer)

Enjoyed this article?

We hope you found it useful, or informative, or thought provoking, or maybe even a little entertaining. Perhaps it was a guide that helped you through a tight spot, or we even saved you some money? Lovely stuff! If you'd like to say "thanks" you could always buy the team a cup of coffee.

Recommended for you

Tom is an itinerant freelance technology writer who found a home as an Editor with Thumbsticks. Powered by coffee, RPGs, and local co-op.

Advertisement

Latest from Thumbsticks

New Xbox One game releases New Xbox One game releases
News10 hours ago

New Xbox releases: January 24-29, 2022

Here are the new Xbox Series X|S and Xbox One releases you can look forward to in the coming week.

My Friend Peppa Pig My Friend Peppa Pig
News1 day ago

My Friend Peppa Pig is out now on PS5 and Xbox Series X|S

My Friend Peppa Pig is released today for PlayStation 5 and Xbox Series X|S.

Pokémon Brilliant Diamond & Shining Pearl Mystery Gift Distribution Codes Pokémon Brilliant Diamond & Shining Pearl Mystery Gift Distribution Codes
Guides1 day ago

Guide: Pokémon Brilliant Diamond and Shining Pearl Mystery Gifts and distribution events

Here's the complete guide to Pokémon Brilliant Diamond and Shining Pearl Mystery Gifts and distribution events.

Yakuza - Xbox Free Play Days Yakuza - Xbox Free Play Days
News1 day ago

Play three epic crime games for free on Xbox this weekend

Yakuza 3 Remastered, Yakuza 4 Remastered, and Yakuza 5 Remastered are currently free to play for Xbox Live Gold and...

Lego Star Wars: The Skywalker Saga Lego Star Wars: The Skywalker Saga
News2 days ago

Following years of crunch, Lego Star Wars: The Skywalker Saga gets a release date

Warner Bros. Games confirms the release date for Lego Star Wars: The Skywalker Saga amid reports of crunch at developer TT...

Nintendo Switch Online - classic games Nintendo Switch Online - classic games
Guides2 days ago

Nintendo Switch Online: The big list of NES, SNES, N64 and Genesis games

Nintendo Switch Online includes access to a growing library of classic NES, SNES, N64, and Sega Genesis games. Here’s the...

Death's Door - Xbox Game Pass Death's Door - Xbox Game Pass
News3 days ago

One of last year’s very best games is coming to Xbox Game Pass

Death's Door, Rainbow Six Extraction and Windjammers 2 are among this month's second wave of Xbox Game Pass titles.

Among Us - Roadmap 2022 Among Us - Roadmap 2022
News4 days ago

Among Us 2022 roadmap includes Friends List feature

Innersloth has outlined this year's content and development roadmap for Among Us.

Advertisement