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Nintendo’s first mobile game and new reward programme revealed

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During an investor meeting today Nintendo President Tatsumi Kimishima revealed the company’s first mobile game and announced details of its new reward programme.

Nintendo’s first mobile game isn’t quite what we expected but it does tally with the Japanese game maker’s previously stated intent to complement – rather than replace – its existing console business,

Called Miitomo, the game appears – at first glance at least – to be in the vein of last years’s 3DS title, Tomodachi Life.  According to the The Wall Street Journal, Miitomo will be “free to play, with attractive add-ons that people can pay for.”

Miitomo is expected to launch in March 2016. Nintendo also announced it will also be releasing several “pay-to-download” titles soon after.

Also detailed at the investor meeting were more details about successor to the Club Nintendo reward programme, MyNintendo.


MyNintendo will be accessible across Nintendo hardware and smart devices and will allow members to manage their friend list, track their gameplay records and earn redeemable points by buying – and playing – Nintendo released games. Earned points can then be redeemed for merchandise, coupons and digital content, including games and themes.

There’s nothing like a little bribery to make you play just one more game of Smash Bros.

MyNintendo is part of the also-announced Nintendo Account, the cross platform data service that is being developed in partnership with DeNA.

Miitomo and MyNintendo will launch in March 2016.

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