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Play FIFA 17 early at Insomnia58

Your chance to score at the UK’s biggest games festival.

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Insomnia Gaming Festival

Your chance to score at the UK’s biggest games festival.

Multiplay, the organisers of Insomnia58, have announced that August’s festival will give FIFA 17 its first public outing in the UK.

The Insomnia Gaming Festival has been running since 1999. This year’s event features the usual line-up of gaming tournaments, stage entertainment, merchandise retailers and Bring Your Own Computer LAN gaming spaces. Content creators from YouTube and Twitch will also be in attendance, too. Happy days indeed.

Craig Fletcher, CEO and Founder of Multiplay said:

“The FIFA franchise is one of the biggest annual releases in gaming, so we’re really excited to partner up with EA SPORTS to bring the latest iteration to Insomnia58. This year we’re looking to bring the latest triple-A titles to our fans at the festival and with the likes of FIFA 17, we are fully delivering on that goal.”

FIFA 17 is the first to be created using Frostbite, Electronic Arts’ omnipresent game engine. Additions to this year’s game include a new single-player campaign called The Journey, which features RPG elements such as branching dialogue and, probably, lots of histrionic acting. FIFA Ultimate Team will also return and – for the first time – the full roster of Premier League managers will are represented in-game.

This all sounds dandy as long as it still plays a good game of football. According to EA there has been a complete overhaul in the way players think, move on the pitch and physically interact with opponents. Set pieces are also refined, allowing for more player control and refinement in aiming.

James Salmon, Senior Product Marketing Manager for EA Sports Fifa in the UK said:

“The UK is obviously a huge market for the FIFA series and so we are delighted, through Insomnia58, to be able to offer UK players the first chance to come and try out the latest instalment.”

Insomnia58 takes place at The NEC, Birmingham, from 26-29 August, 2016. Tickets are still available and start at £30. You can pick them up at the Insomnia website or, if you’re brave, at branches of GAME.

Image © Insomnia Gaming Festival

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