Warner Bros and HTC Vive announce Ready Player One partnership.
HTC Vive has been confirmed as the exclusive VR partner for Steven Spielberg’s moderately-anticipated film adaptation of Ready Player One.
Vive will produce multiple pieces of virtual reality content based on the science-fiction movie. There’s no indication yet as to what this content might be, but it will be distributed via the Viveport app store and will be available for PC and mobile VR devices. There are also plans to bring Ready Player One-inspired content to the Viveport Arcade – HTC’s out of home VR initiative – meaning all of this gubbins can be showcased at various consumer events throughout the year, too.
Blair Rich, president of worldwide marketing at Warner Bros Pictures, said in a press statement:
“The virtual reality world within Ready Player One is extremely advanced, sophisticated and engaging, and with Vive, we chose the best system to represent the future of VR. Vive is the perfect partner to bring that to life and also has the broadest reach to global markets for the use of VR in home, mobile and offline channels.”
Rikard Steiber, president of Viveport, said virtually the same thing:
“Ready Player One is one of the most anticipated movies in the world, and has tremendous potential to engage and entertain the worldwide market, showcasing the transformative nature of VR, and what it can and will be. Vive is delivering on the promise of VR and continues to be the most advanced and immersive VR experience available to consumers, and we’re thrilled to be partnering with Warner Bros. to bring these experiences to consumers, on all platforms, around the globe.”
Ready Player One is adapted from Ernest Cline’s novel of the same name and is due release on March 30, 2018. The original novel is now available in second-hand bookstores worldwide.
Image credit: Bleeding Cool
