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Sega celebrates diamond jubilee with big sale, gives Sonic 2 away for free

Sega does what Nintendon’t to celebrate its 60th birthday: sells its games with an enormous, deep-cut discount.

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Sega 60th anniversary steam sale
Sega / Thumbsticks

Sega does what Nintendon’t to celebrate its 60th birthday: sells its games with an enormous, deep-cut discount.

It was a sad day when Sega disappeared from the console market. Yes, Nintendo was the constant force, and while we had the relatively new PlayStation (and the brand-new Xbox soon after) to take its place, Sega still left a big blue hole in the video game market.

Luckily, it carried on as a software publisher. Over the years that followed it branched out from its core franchises – Sonic the Hedgehog from the 2D era, and the Virtua series from the 3D era – into games as varied as Alien: Isolation, and the Football Manager, Persona, Warhammer, Total War, Bayonetta and Yakuza series. Sega even mended its bridges with Nintendo, going on to develop and publish the Mario and Sonic games. (Mario and Sonic at the Olympics, Mario and Sonic at the Winter Olympics, etc.)

Now Sega is 60 years old and we’re saying something we couldn’t have imagined 20 years ago: the future for the developer/publisher looks bright.

To celebrate its Diamond Jubilee, Sega is hosting a massive publisher sale on Steam. There are some really big discounts – as big as 95% off – and these are our picks of the litter from Sega’s 60th birthday Steam sale.

Sega 60th birthday Steam sale highlights

  • Alien: Isolation
  • Total War: Warhammer II
  • Total War: Rome II
  • Yakuza 0 HD
  • Yakuza Kiwami
  • Yakuza Kiwami 2
  • Two Point Hospital
  • Persona 4 Golden
  • Sonic Mania
  • Bayonetta
  • Shenmue I & II
  • Puyo Puyo Tetris
  • Jet Set Radio
  • Crazy Taxi
  • Super Monkey Ball: Banana Blitz HD

Honestly, it’s a huge list. That’s just scratching the surface. There are huge numbers of Sonic, Warhammer, and Total War games on there, if those are your jam, and also some of the more unusual bits, like the Puyo Puyo games or Binary Domain. Some of the games are even free to play for the weekend, with a big discount to buy and keep if you enjoy them.

But it would be remiss of us to end this article without mentioning one more thing: Sonic the Hedgehog 2 is free to download and keep on Steam right now, as part of Sega’s 60th birthday celebrations. (You should get on that. It’s the best Sonic game.)

Sega’s 60th birthday Steam sale ends on October 19, 2020. But hopefully, Sega will be around for many more big, milestone birthdays to come.

(It’s also worth visiting the Steam store page for the sale just to look at that glorious arcade artwork in full.)


Like big video game sales and discounts? Bookmark our dedicated sales page, and be sure to follow Thumbsticks on Twitter and Facebook for more of them.

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Tom is an itinerant freelance technology writer who found a home as an Editor with Thumbsticks. Powered by coffee, RPGs, and local co-op.