Sega and fine art publisher Washington Green collaborate to mark Sonic the Hedgehog’s 25th Anniversary.
The new project brings together a range of renowned artists to produce a collection of fine art pieces inspired by everyone’s favourite blue hedgehog. The works will use a number of different mediums and creative styles, including sculpture, painting and mixed media, and will come from both established artists and new talent.
A selection of the works will also be reproduced as signed limited editions and sold throughout Washington Green’s network of Castle Fine Art galleries. Each reproduction will be hand-signed by Naoto Oshima, one of the founding members and designers of the Sonic the Hedgehog franchise, and come with a certificate of authenticity.
Jason Rice, director of brand licensing at SEGA Europe, said:
“Our goal when it came to Sonic’s 25th Anniversary was to celebrate, but also mark the occasion with a series of initiatives which take a unique view on what is one of the world’s most iconic video game characters. The Sonic licensing programme is already well known for its art programmes but we wanted to really push the boundaries with this project. With Washington Green we have been able to create a one-of-a-kind collection for the franchise. They have given us access to some of contemporary art’s most celebrated artists not to mention a number of new up and coming talents. The result is a collection of truly stunning and innovative works from some of the finest painters and sculptors around today.”
The limited edition Sonic the Hedgehog pieces are currently in development and will go on sale in Castle Fine Art galleries across the UK from Friday 2 December, 2016. A public exhibition of the works will also begin at Castle Fine Art’s London gallery on the same day.