Connect with us


Borderlands 3 sales break multiple records for 2K

Borderlands 3 debuts to record-breaking sales, forcing angry gamers into temporary ceasefire with the Epic Game Store.



Borderlands 3 sales

Borderlands 3 debuts to record-breaking sales, forcing angry gamers into temporary ceasefire with the Epic Game Store.

In its first five days, Borderlands 3 has surpassed Borderlands 2’s sales across the same time period by 50 percent, 2K reported today. Those numbers make the eagerly anticipated shooter the fastest-selling title in 2K history. The loot-shooter is also 2K’s most successful PC title in a five-day window.

The Borderlands franchise has now generated more than $1 billion in Net Bookings for 2K, making Borderlands 2K’s second franchise to cross that threshold.


“The response from the Borderlands 3 fans and community has been overwhelming,” said Gearbox Software founder and Borderlands 3 executive producer, Randy Pitchford.

“The mission of Gearbox is to entertain the world and with the record-breaking success of Borderlands 3, we’re excited to take one more giant leap down that road. On behalf of the incredible development team and everyone who has had a hand in making this achievement possible, I extend our warmest thanks to our fans.”

Borderlands 3 broke a few more records, too. Seventy percent of players opted to purchase digital copies. As a result, Borderlands 3 has the highest percentage of digital sales for a cross-platform, cross-distribution title for the publisher. Additionally, BL3 broke pre-order records for 2K and the Epic Game Store.

Borderlands 3 was also the most watched game on Twitch on the day of its release. It has already generated 14 million hours worth of content viewed on Twitch. That means that in five days, Borderlands 3 has already surpassed its predecessor’s lifetime hours viewed.


Even with all that success, Borderlands 3 still has a long way to go. As of last month, Borderlands 2, the series’ last mainline entry, had sold 22 million copies worldwide.

Follow Thumbsticks on Flipboard and Twitter for more video game news.

We have a favour to ask

Thumbsticks has a couple of main aims. We want to write interesting articles and cover games that most outlets won't, and we want to give opportunities to new writers and new voices. And right now, with the current state of online publishing? It's tough! We hate to ask, but if you want us to continue writing what others won't, or to keep covering weird indie games, or to be able to give opportunities to new writers – and only if you can afford it – then please consider supporting us on Patreon.

Recommended for you

Andrew King is a journalist, critic, poet, stand-up comedian and museum caretaker living in Illinois.


Latest from Thumbsticks

Deltarune logo Deltarune logo
News8 hours ago

Deltarune Chapter 2 release date revealed by Toby Fox

Deltarune Chapter 2 is almost upon us. We don't need to tell you to "please be excited" for this one.

Tux and Fanny video game Tux and Fanny video game
Features11 hours ago

Surreal web cartoon Tux and Fanny makes for a sublime video game

In one day I went from not knowing a thing about Tux and Fanny to proclaiming it the best video...

Battlefield 2042 key art Battlefield 2042 key art
News15 hours ago

Battlefield 2042 release date bumped to November

Electronic Arts has confirmed that the upcoming military shooter Battlefield 2042 will be released one month later than planned. EA says...

Age of Empires IV key art Age of Empires IV key art
News1 day ago

The developers want you to break Age of Empires IV this weekend

After a number of balloted tests, the floodgates will open for a limited-time, unrestricted stress test for Age of Empires...

Playstation Store Double Discounts Sale Playstation Store Double Discounts Sale
News1 day ago

The PlayStation Store Double Discounts sale returns

PS Plus members get double discounts on PS4 and PS5 games in the latest PlayStation Store video game sale.

Nintendo Switch Bluetooth Nintendo Switch Bluetooth
News1 day ago

Latest Nintendo Switch update adds support for Bluetooth headphones

It's taken a long time, but you can now use your Bluetooth headphones with your Nintendo Switch.

SkateBIRD keyart - Xbox Game Pass SkateBIRD keyart - Xbox Game Pass
News2 days ago

More super games join Xbox Game Pass from today

SkateBird, Sable, and Subnautica: Below Zero are among the games coming to Xbox Game Pass before the end of September 2021.

Xbox - Halo: The Master Chief Collection Xbox - Halo: The Master Chief Collection
News2 days ago

Save on next-gen optimised games in this week’s new Xbox sales

This week's digital sales include discounts on Xbox Game Studios titles and Xbox Series X|S optimised releases.