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Nintendo’s Bowser talks Joy-Con drift and limited-time releases

Nintendo of America president Doug Bowser says “we want every consumer to have a great experience with their Nintendo Switch.”

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Nintendo / Thumbsticks

Nintendo of America president Doug Bowser says “we want every consumer to have a great experience with their Nintendo Switch.”

In a new interview with Russ Frushtick at Polygon, NOA’s Doug Bowser speaks about a variety of subjects, ranging from the rumoured Nintendo Switch Pro to the possibility of Xbox Game Pass coming to the console.

No announcements come out of the interview, but it’s interesting to hear Bowser’s position on these topics, even if it is through a public relations filter. 

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Speaking about the thorny issue of Joy-Con drift, Bowser says:

“First and foremost, we want every consumer to have a great experience with their Nintendo Switch and with the games they play on Nintendo Switch. That’s of utmost importance to us. Our mission is to put smiles on faces. And we want to make sure that happens. If consumers have any issue with our hardware and/or software, we want them to contact us, when we will work through the proper solution to get them up and running as fast as possible.”

Sadly, Bowser’s response doesn’t do much to reassure fans worried about the ongoing Joy-Con problem. Nintendo’s repair or replace service is relatively fuss-free, but as the Switch nears its fourth anniversary, it’s a problem that should already be fixed.

Doug Bowser’s explanation for the limited-time release of Super Mario 3D All-Stars is similarly non-committal. Speaking about the decision to stop selling the game – as well as Super Mario Bros. 35 and the Super Mario Bros. Game & Watch system – at the end of March next year, he says:

“There are various ways that we’re celebrating Mario’s 35th. And with some of these titles, we felt it was an opportunity to release them for a limited period of time. They’ve done very, very well. Super Mario 3D All-Stars has sold over 2.6 million units in the U.S. alone. And so clearly, consumers have been able to jump in and enjoy that. And it’s not a strategy that we’re going to be using widely, but it’s one we thought was very unique for the actual anniversary.”

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The interview also covers the impact of COVID-19 on Nintendo’s day-to-day operation, and relatedly, the phenomenal success of Animal Crossing: New Horizons.

Via: Polygon.


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Thumbsticks editor and connoisseur of Belgian buns. Currently playing: Paper Mario: The Origami King, Animal Crossing: New Horizons, and Pikmin 3 Deluxe.