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Sony pulls out of E3 2020 with thinly veiled swipe at expo plans

Sony confirms it will miss E3 for the second year in succession.

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Sony PlayStation E3 2020
Los Angeles Convention Center / Sony / Thumbsticks

Sony confirms it will miss E3 for the second year in succession.

In a statement to GamesIndustry.biz, Sony Interactive Entertainment (SIE) has announced that it will not attend E3 2020. It’s the second year in a row that the company has eschewed what is traditionally the biggest event of the games industry calendar. The decision means there won’t be a first-party PlayStation 5 presence at the show.

The statement reads:

“After thorough evaluation SIE has decided not to participate in E3 2020. We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year.”

That last sentence is sure to sting but is perhaps no surprise. Last September, a leaked pitch deck revealed how the ESA is planning to turn E3 into an influencer-focused event with “queuetainment” and activations designed to “create buzz and FOMO.”

Instead, Sony says it will promote the PlayStation 4 and PlayStation 5 in 2020 by “participating in hundreds of consumer events across the globe.”

It also confirms that the PlayStation 5 won’t be officially unveiled at E3 2020. It remains to be seen if Sony’s next-gen console will be revealed during a State of Play broadcast, at a PSX-style event, or at another of this year’s upcoming gaming expos, such as GDC or Gamescom.

Speaking about Sony’s absence from last year’s E3, former SIE chairman Shawn Layden said the event needed to change to maintain relevance.

In a response provided to GI.biz, the ESA said:

“E3 is a signature event celebrating the video game industry and showcasing the people, brands and innovations redefining entertainment loved by billions of people around the world. E3 2020 will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike. Exhibitor interest in our new activations is gaining the attention of brands that view E3 as a key opportunity to connect with video game fans worldwide.”

Strangely, we don’t have FOMO.

Story via: GamesIndustry.biz


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Thumbsticks editor and connoisseur of Belgian buns. Currently playing: Hob, Pokémon Shield and Baba is You.