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EA is giving away one of its most popular games, The Sims 4, free to download and keep forever.

The Sims 4 is the biggest and most advanced mumbling proto human-wrangling simulator EA has ever made. It’s massively popular among players and streamers, and with good reason. It’s a lot of fun, and really stretches its legs on the series’ formula.

Now, for a limited time, you can pick up The Sims 4 free from the Origin store.

That’s not just free for the weekend or free for a few days. This is The Sims 4, free, to download and keep forever.

Publishers giving away free games is nothing new. We’re always running stories on sales, deep discounts, and free games, because we like to bring you lot as much value as we can. But there’s an argument to be made that EA could make The Sims 4 free to play, all the time, and they’d still make a fortune.

Why? Because DLC for The Sims 4 is probably bigger business than the base game. In a world where EA’s microtransaction strategy is constantly scrutinised and criticised, The Sims 4 costs £34.99 for the base game. To get all the DLC and add-ons? You would be spending nearly £500.

Don’t believe that wild number? Game journalist Jeremy Peel added it up a few weeks ago. Maybe EA saw his article and realised that offering The Sims 4 free could be a great loss-leader, giving away the base game for nothing, but no doubt still raking it in on the DLC.

This being an Origin offer, you can only grab The Sims 4 free on PC. We also don’t know how long the offer will last. But – even with all that costly DLC – it’s hard to argue that a free game is anything other than an amazing offer. You should probably get on that.

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