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Xbox Live is being rebranded after 18 years

Xbox Live is dead. Long live Xbox Network!

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Xbox Game Pass, Live, and Gold
Xbox / Thumbsticks

Welcome to the Xbox Network.

Xbox Live is officially rebranding as the Xbox Network. The name of Microsoft’s online component has remained unchanged since its launch in 2002, yet the recent rebranding has dropped the Live moniker.

In a statement to Eurogamer, Microsoft clarified that the change is to “create a simpler, more descriptive messaging system for Xbox in different areas”. This allows the varying elements of the online service such as Xbox Live Gold to be easily identifiable, with the newly-named faction essentially acting as the Silver membership to Xbox Live. All other functions previously available in Xbox Live will be available with Xbox Network.

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Rumours of changes to the service initially surfaced in August 2020, with Microsoft eager to clarify that the change would in name only. However, questions started to resurface when players noticed the “Live” name drop in the recent Xbox Dashboard beta. With the rumours circulating once more, Microsoft issued a statement to The Verge:

“Xbox network’ refers to the underlying Xbox online service, which was updated in the Microsoft Services Agreement […] The update from ‘Xbox Live’ to ‘Xbox network’ is intended to distinguish the underlying service from Xbox Live Gold memberships.”

Microsoft had received some heat on changes to the Xbox Network subscription back in January, with the company immediately reversing a subscription price rise. The proposed price rise also resulted in many players demanding that free-to-play online titles such as Fortnite be available without the need for a paid subscription.

Microsoft’s online service has shifted in recent years with a major push on Game Pass, which has clearly become its primary focus. With a new focus, it seems inevitable that changes will come, but until then the newly-titled Xbox Network is acting as the only major change to land at Xbox so far.

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The most passionate casual gamer about, Aaron is a filmmaking graduate, Premiere Pro aficionado, and film and gaming journalist hailing from the windy realms of Scotland. He loves to split his time between writing articles, hosting his film podcast, producing some top-notch video content and building up a backlog of games he’ll probably never complete.