Games industry analyst Doug Creutz has said that GTA V has made more money than any piece of media in history.
Released in 2013, Grand Theft Auto V has sold over 90 million units, and has made $6 billion in revenue.
Creutz is the managing director and senior research analyst at Cowen, a financial services firm. He told MarketWatch:
“I think it’s a wild outlier. I think maybe with the exception something Nintendo has made—Mario Brothers—but aside from that there’s never been a console game that’s sold so many units.”
He also elaborated that it has sold more than iconic films like Gone with the Wind, which has made $3 billion adjusted for inflation, and Star Wars.
Creutz then went on to predict that Rockstar isn’t likely to match this success again:
“That’s not to say Rockstar won’t have other big hits—it may—but another GTA 5 isn’t likely. Michael Jackson had a lot of hit albums but he only had one Thriller.”
It is worth bearing in mind that, as is the case with any analyst statement, these comments are drawn from information that we do not have access to.
Take it with a grain of salt, but nevertheless, GTA V’s success is gargantuan.