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Hellblade dev donating $25,000 to mental health charity

Ninja Theory, the Hellblade developer, has pledged to donate $25,000 to Mental Health America, after strong sales on Xbox One.

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Hellblade sales

Ninja Theory, the Hellblade developer, has pledged to donate $25,000 to Mental Health America, after strong sales on Xbox One.

Hellblade: Senua’s Sacrifice launched on Xbox One last week, and sold 50,000 copies in its first week.

Ninja Theory did say that if the game shifts 100,000 by April 18th, they will donate another $25,000 to the charity. It isn’t clear yet if that stretch target has been met.

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The developer confirmed their pledge plan in a tweet yesterday, saying:

“We’ve hit our target of selling 50K units of #Hellblade on #XboxOne in Week 1!

 

We can now donate $25K to Mental Health America @MentalHealthAm !

 

We still have 1 day of Week 1 left, so let’s hit our stretch goal of 100K units! If we do it by Apr 18 we can donate $50K!”

Hellblade was original released in August 2017, and centred on the struggle of the game’s heroine, Senua. Ninja Theory worked with the Wellcome Trust when developing the game, in order to authentically capture the experience of psychosis.


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