As the next, literally massive console generation arrives, the latest numbers from the NPD Group show that the little Nintendo Switch is currently the biggest of them all.
The ‘Q3 2020 Games Market Dynamics: U.S.’ report from the NPD Group states that spending on games in the United States reached $11.2 billion between July and September 2020, a 24% increase on the same period in 2019. The report says the most significant gains were in “mobile and subscription spending, full-game downloads for consoles and portables, and video game accessories.”
In a follow-up tweet, NPD analyst Mat Piscatella says the Nintendo Switch shifted more consoles in a third-quarter period than any platform since the Nintendo DS way back in 2009.
US consumer spending on Video Game HW, Content and ACC reached a record $11.2B, up 24% vs YA. Nintendo Switch sold more Q3 HW units than any platform since the NDS in Q3 2009. https://t.co/FFpKyQLTsi
— Mat Piscatella (@MatPiscatella) November 11, 2020
Nintendo’s latest earnings report released confirmed that the Switch has now reached 68 million systems sold, helping the company to a 209% year-on-year operating profit increase to $2.8 billion.
These eyewatering numbers across the industry can be attributed, in part, to the continuing global pandemic and the desire for stay-at-home entertainment. And with the PlayStation 5 and Xbox Series X|S launching this week, spending is likely to increase further in Q4.
The NPD report also lists the best-performing games of the period as being Among Us, Animal Crossing: New Horizons, Call of Duty: Modern Warfare, Fortnite, Ghost of Tsushima, Madden NFL 21, Marvel’s Avengers, NBA 2K21, Paper Mario: The Origami King, Super Mario 3D All-Stars and Tony Hawk’s Pro Skater 1 + 2.
Source: The NPD Group
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