Konami and Fulham Football Club announce Pro Evolution Soccer 2018 partnership.
A day after the biggest transfer in football history – the move of Brazilian footballer Neymar from FC Barcelona to Paris Saint-Germain – Konami has announced its own lucrative deal by signing an exclusive global partnership with London’s Fulham FC.
The Championship side are London’s oldest professional football club, and whilst not as amazing as the mighty West Ham Utd (no bias here), they are a popular team with neutrals, and are admired building a talented squad of young players.
As a result of the deal, this season’s squad will be recreated in PES 2018, with all kits and players replicated via Konami’s full body-scanning process. PES 2018 branding will also be featured on the back of the club’s new 2017/2018 season kits, and will be main sponsor of the youth team kit.
Konami and PES 2018 will also have a visible presence within the club’s historic Craven Cottage stadium, being seen on advertising boards, and featured as part of the match day experience. Konami will also support the club’s youth academy.
Jonas Lygaard, senior brand director at Konami, said :
“Fulham is a club with an enviable heritage and a very bright future. It is a club that is on the cusp of very good things, with a policy that continues to nurture its youth prospects. KONAMI is extremely happy to be working closely with such a progressive club. We will enjoy having prominent branding position on match-days, making full use of the Family Zone, and are proud to be presented on the front of the Youth Team’s kits, as well as a key sponsor to the first XI.”
Casper Stylsvig, chief revenue officer for Fulham FC, added:
“We welcome KONAMI as a new partner to the on-going development of Fulham’s growth. PES 2018 is seen as the definitive football title for home systems and mobile users, and we are delighted to be so well represented within such an illustrious game. We also welcome Konami to Craven Cottage via its sponsorship commitments and as a new back of shirt partner for the first team and front of shirt partner for our exciting Youth Team squads.”
PES 2018 – or Pro Evolution Soccer 2018 for long – will be released for PlayStation 4, Xbox One, PlayStation 3 and Xbox 360 on September 14, 2017.